You’re doing well in some places. Still uncertain in others.
Most of the families we work with aren’t behind. They’re ahead, actually. Saving more than their peers. Maxing the 401(k). Earning more than $200k.
But cash keeps stacking up in checking and the next move isn’t obvious. There’s a small voice saying you’re leaving something on the table. The retirement contribution looks fine on paper, but no one’s run the math on whether it’s the right contribution for the life you’re actually building.
The work isn’t starting from zero. It’s organizing what’s already there, and naming what comes next.
01
The Map
We organize everything you have. Accounts, equity, real estate, debt, contributions, the cash sitting in checking, all of it onto one page. Not to judge it. To see it clearly, often for the first time.
02
The Moves
With your family goals and values at the forefront, we name what moves come next. Not a 60-page pdf. Three to five concrete moves, ordered by what matters most.
03
The Why
We walk through the reasoning behind recommendations. Why this account, not that one. Why now, not later. You understand the trade-offs, not just the conclusion.
04
The Work
Then we do it. Account openings, rollovers, CPA coordination, the phone calls and forms that usually sit on your to-do list for six months. Once onboarded, we meet twice a year, we update The Map and name The Moves. That’s the practice.
Built by a planner, not a salesperson.
Hi, I’m Devin Watts. I started Fallbrook Fi from our home in Clovis, California, after years at two independent advisory firms. I built it for families who are doing well and still aren’t sure they’re doing it right.
Hannah and I have three kids, two daughters and a son, so most weekends look like a family logistics operation. And we love it.
More about Devin
A good relationship starts with a good fit. Here’s where we’re not the right call:
You’re looking for budgeting help or debt consolidation.
You want to debate asset allocation, AI stocks, or what the Fed will do next.
You’re shopping for the cheapest hourly rate.
You want a 1% AUM broker who picks investments and pitches products.
See yourself in any of those? No hard feelings. We’re happy to point you somewhere better.
The teaching is part of the work.
Every recommendation comes with the reasoning. We also publish short videos that work through the questions families like yours ask us most.
See all videos →
The questions you’re already thinking.
Is this worth the fee?
Will I be sold products?
How often do we meet?
What does the first call look like?
If you’re earning well and wondering if you’re doing the right things, let’s talk.
A 45-minute intro call. No prep needed. No pressure. By the end we’ll know whether we’re a fit.
